Business Media Advisory

overview

Burns & Levinson’s Business Media Advisory Group provides market-leading, tailored, and effective advice for innovative companies that are transforming B2B and B2C engagement and communications. Through meetings, trade shows and events, print and digital publishing, digital media, and fully integrated business media services (or the technology and services supporting them), our clients are helping buyers and sellers connect in meaningful and creative ways.

Our counsel is firmly grounded in three critical business realities: we know your business, we’ve done this before, and we can work with you.

We’ve spent decades in this space — both as lawyers and executives — and have a clear understanding of our clients’ businesses. Our team knows the right questions to ask to focus on strategic objectives, challenges to growth and efficiency, and quantifying risk tolerance. We make it our business to know what’s happening in our clients’ markets that drive their strategic, tactical, and operational decisions. Our attorneys understand the nuances of client relationship systems, lead generation and tracking, social media platforms, and other sophisticated client engagement, conversion, and retention technologies. With a listen-first approach and deep knowledge of industry players and norms, we help our clients identify synergies and gain the upper hand in their business dealings and negotiations.

We have comprehensive experience with the myriad of legal matters that often drive a business media company’s success. Our skilled team has assisted clients in collaborative, creative, and cost-effective ways with entity formation, mergers and acquisitions, joint ventures, strategic alliances and other sophisticated business relationships, financing, vendor and supplier contracts, intellectual property protection and licensing, privacy and data security, tax matters, business litigation and dispute resolution, employment, government investigations, and real estate.

More than just service providers, we partner with our clients, providing responsiveness, relevant insight on day-to-day issues, input on long-term planning and strategy, and efficiency. We’ve guided and effectively managed critical transactions for startups and fast-growth companies, established middle-market firms, and global business enterprises. Our long and continuing commitment to the business media industry has prompted several industry trade organizations and private equity firms to rely on our advice.

As trusted advisers, we offer all the legal services you need to build value for your business media company, from launch to exit strategy.

representative engagements

Advised Questex from its formation, through its growth into one of the world’s leading integrated business marketing companies, to its sale to Shamrock Capital Advisors.
Represented 5Net4 Media in the licensing of its Abilities Expo event to Caneast, creating a low-risk entry point to the Canadian market.
Guided Five Star Alliance in its database licensing transaction with Greatest Hotels Group.
Helped the Society for Information Display trade association organize a China branch to serve its substantial Asian membership.
Met a challenging timetable to help a financial services business information provider quickly acquire a company in its sector out of bankruptcy, creating a significant increase in the acquiring company’s value.